Humber OCMC Case Study Challenges

As the weeks fly by, it's obvious to see that the hard work is paying off for Humber’s OCMC team.  Practices are becoming more fun, getting more intense and the students are becoming more close-knit. You can see that the connections between our smaller teams, like the case study challenges and Quiz Bowl (more info on the Quiz Bowl team here http://humberocmc.blogspot.ca/2014/10/an-inside-look-at-quiz-bowl-team.html), are getting stronger, which I'm sure will show when it comes time for the competition!

The entire OCMC team practices every Tuesday afternoon. This practice is geared towards enhancing our analysis and performance skills. This is great because the majority of the team will be presenting a case study analysis at the competition, of which there are 8 challenges:

•       Marketing
•       Integrated Marketing Communications (IMC)
•       Marketing Research
•       Retail
•       Entrepreneurship
•       Direct Marketing
•       International Marketing
•       Prospect Pitching

At the competition, these teams will be put into a room and are allotted 30 minutes to dissect a case and create a 15-minute presentation for a panel of judges that they have never met before! (The IMC team is given 60 minutes because of the difficulty of their field). I'm freezing up during class presentations, so kudos to these teams for doing it in competition! Hopefully my skills will improve throughout the semester for my own benefit! For more information on each of the challenges, visit http://ocmc.ca/events/cases/. 

Coach Christine and James, from the IMC challenge, with his crazy hair!

It's nerve racking for sure, but I have no doubt that Humber’s OCMC Team will do very well in all elements at this year's case study competition.