The IAB Canada MIXX Conference is an annual event that is
held downtown Toronto at the Carlu on Yonge Street, a fantastic and very unique
event venue. The students of Humber’s Ontario Colleges Marketing Competition
Team (OCMC) were given the opportunity to attend this event, and what an honor
it was! They were greeted by fantastic volunteers upon their arrival and
quickly made their way to the first of a few presentations. Derrick Li of comScore,
one of the leading companies in their field, wowed the students with fantastic
research on leading trends in society and detailed information on demographic
trends regarding mobile/electronic advertising.
The students were lucky enough to see presentations from
professionals at the top of their industry, like Marie Josée Lamothe from
Google and Martina Martinez from AOL. The conference really showed how amazing
and interesting the industry can be. The information that the students of the OCMC
team received was an invaluable asset that can and will be used during their
preparation, and even presentations, for the annual OCMC Competition held this
year in Blue Mountain, ON!
