Picture this scene. There is a child is all ready for bed
and grabbed their favourite Dr.Seuss book. They ran over to their bed jumping
in, asking for the book to be read before they went asleep. The real question
is what made the Dr.Seuss series one of the most successful and memorable books
of all time?
Was it the amount of creativity that was put into the books
or was it the morals and values that they taught? Was it the fact the endings
were never satisfactory and always wanted to know where the story went?
Whatever it was Dr.Seuss wrote 40 different books between 1937-1991, he sold
half a million copies.
Markets could learn a lot from Dr.Seuss when it comes to
developing the company’s marketing story. Dr.Seuss was able to define his
target customers, creating something that would be relevant, inspirational, and
“news worthy,” for years to come. He was the first one to step out of the box
and create something that no one has ever been attempted before. Dr.Seuss was
able to add morals and values that adults were proud of and wanted to teach
their children.
When developing the story for your company you must always
keep your main audience in mind. Like Dr.Seuss, this will help you when you’re
trying to think of a creative, unique and most importantly “news worthy” story
to tell your audience. The goal here is to develop a story that takes on a life
of its own using the audience’s morals and values. Stories could use themes
such as emotion, challenge, novelty, intrigue, and tenderness.
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