Friday, November 18, 2011

Mobile Connections Booming

Connection and engagement. This is the current shift that the world is facing. With the Earth's population tipping to over 7 billion people this month, there is an increased need for communication and involvement amongst people. Everyone wants to be heard; the challenge is finding a way to make people listen.

There are three main players within the smartphone market that are aiding this issue: Apple, Google, and Research In Motion. Everyone is aware of how huge Apple is; it seems that Apple is growing at an unimaginable rate. However, it may be surprising to see that Google is not that far behind. The Android market has been experiencing a relatively constant growth rate of over 800% throughout 2011. The increased level of consumer demand and competition, forces all players within the market to be highly innovate and creative. 

The increased level of creativity and technology has created an explosion in popularity of mobile devices. It is because of advancements in technology that the manner in which people communicate has changed. For example, Canada's wireless carriers now offer coverage to more than 99 percent of Canadians; nearly every corner of this country is connected. 

The boom of mobile usage is not limited within Canada, it is apparent around the entire world. For example, so far throughout 2011 is it estimated that over 7 TRILLION text messages have been sent and received! Many industry professionals say that this is only the beginning of the smart phone era. I believe that smart phones will continue to dominate the market. With new advancements in technology on a near daily basis and greater consumer demands, it is exciting to see what the future will hold.

I want to end this blog on some ‘jaw dropping’ statistics; below I listed six mobile statistics that I found to be very surprising.
  •  There are over 5 BILLION cell phones in use throughout the world for 7 BILLION people!
  •   By 2014 mobile internet usage is expected to surpass desktop usage
  •    91% of mobile users access social media sites through their phones
  •    The average person spends nearly 3 hours a day on their cell phone, twice the time spent eating!
  •   Over 200 MILLION YouTube videos are viewed on mobile devices each day!
And what about those apps? Location sharing, music, communication, banking, gaming, news, photography, utilities, productivity, lifestyle, reference, travel … and the list goes ON and ON.... I guess the point that I’m trying to convey is that:
“There’s an app for that. Over 500,000, actually.”
Have you downloaded the OCMC app yet? It's available at  http://www.widgetbox.com/mobile/app/ocmc.

See you at the competition!
-Tim

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