Marketing is Storytelling

Picture this scene. There is a child is all ready for bed and grabbed their favourite Dr.Seuss book. They ran over to their bed jumping in, asking for the book to be read before they went asleep. The real question is what made the Dr.Seuss series one of the most successful and memorable books of all time?

Was it the amount of creativity that was put into the books or was it the morals and values that they taught? Was it the fact the endings were never satisfactory and always wanted to know where the story went? Whatever it was Dr.Seuss wrote 40 different books between 1937-1991, he sold half a million copies.

Markets could learn a lot from Dr.Seuss when it comes to developing the company’s marketing story. Dr.Seuss was able to define his target customers, creating something that would be relevant, inspirational, and “news worthy,” for years to come. He was the first one to step out of the box and create something that no one has ever been attempted before. Dr.Seuss was able to add morals and values that adults were proud of and wanted to teach their children.

When developing the story for your company you must always keep your main audience in mind. Like Dr.Seuss, this will help you when you’re trying to think of a creative, unique and most importantly “news worthy” story to tell your audience. The goal here is to develop a story that takes on a life of its own using the audience’s morals and values. Stories could use themes such as emotion, challenge, novelty, intrigue, and tenderness.