A World Without Marketing

Why did you first decide to study marketing? For most of us, it was the decision to expand our knowledge and curiosity about the marketing world, and one day to have a career in this field. Can you image what a world without marketing would look like?

There would be no personality! Giving a company a personality is important in marketing. With the help of integrated marketing communications, direct marketing, and market research, companies are able to grow their own personalities for their consumers. Without marketing, the world would be so plain and little competition would exist. 

Nothing would be memorable! The main purpose of creating a company personality is so the company is memorable. Being able to have consumers acknowledge the advertising efforts a part from the millions of other messages is what makes it memorable. This will ensure that consumers, both current and new, all know that the company is still around and happy to fulfill their needs.  

Marketing is a long-term investment! Marketing is not just something that happens when a company first starts; it's something that is continuous. Prime examples of companies that invested are Coca-Cola, Apple, and McDonald's  Though all of these companies are successful, they're continuously using marketing to continue to reinforce the branding they have created.

Being able to listen, react, and create is the most important part of marketing! Marketing is a conversation that is constantly going back and forth between the company and its customers. With the help of social media this conversation has never been easier for consumers to communicate their opinions. Being able to listen to consumer responses and, react to them is the sign of a successful company.  

The world would be such a different place if there was no marketing! When being part of the Humber OCMC team, one must acknowledge how important marketing is to the business world. One must also understand the value marketers contribute in the success of a company. With the weekly advice from coaches the Humber OCMC team is one step closer to competing at the Windsor event on November 21-22. The sky is the limit.