In preparation to write this post I’ve been reflecting on my times as an OCMC team member and what a great experience it was. There was a lot of hard work involved but overall an enriching experience. Having had to participate in two events – Sales presentation and Case Study – my preparation process was slightly different for each.
At The Beginning
- Take the time to meet all the people on the team. You’d be surprised how much you can learn from others.
- Try not to miss out on any guest speakers – they were always interesting and had great advice
My Preparation Tips
- Practice, practice, practice. If I could have practiced my presentation 100 more times I would have.
- Try to have the final draft of your presentation weeks before the competition to allow sufficient time to practice (sales presentation)
- Being comfortable with your teammate is very important as having a natural rapport and flow adds value to the presentation.
- It was also beneficial to have had practice with as many cases as possible as during competition were we able to draw some ideas from previous cases that we did.
Don’t Forget Team Love & Spirit
Try to enjoy the experience of being part of the team. Sometimes it’s hard to forget about the competition and the incessant desire to practice but try to step out a couple times and just have fun. Only once it was over I looked back and thought wow, that was a crazy great time and I can’t believe it’s over. It was weird not having to prepare for it anymore and I missed it.
Good luck to everyone, you're going to do great!!
Wednesday, August 17, 2011
Monday, June 27, 2011
Humber Officially Launches Microsite for OCMC 2011
It’s 30 degrees and sunny all day and while many sit back and bask in the beautiful weather, others are busy working behind the scenes, gearing up for the exciting Fall to come!
Humber College is getting in on the excitement officially launching their OCMC 2011 website that contains all the news and info related to the event coming this November. As always, the host College takes the responsibility for designing and creating the portal that helps communicate all the needed information to those involved. This is always an exciting time for OCMC followers as this is when the event-host releases all the juicy details about what they’ve been planning over the past few months.
Here's a quick look at what OCMC 2011 is all about!
This year’s event-theme is be innovative. To play along with the theme, local advertising company Black Cat Advertising, generously created the site to show their support for the OCMC event. The innovative design catches your eye with bright colours and an artistic layout that uses interactivity to reveal information. A special shout-out goes to Black Cat for their inspiring design, clever layout, creativity, dedication and generosity - THANK YOU!
But that’s not all! The OCMC website is loaded with great content and information about the OCMC event and its celebrated history. Find out about our event partners and sponsors - you may even find a few things to help you study for your case event. Some of you may even dive into the archives to see who has won this illustrious event in recent years and who to watch out for this November.
The OCMC site connects you to everything OCMC, including our new social media pages that help you connect and network with your fellow OCMC colleagues. So get in on the buzz and find out what you need to know about OCMC 2011 by visiting http://business.humber.ca/ocmc/.
See you in November!
Wednesday, June 1, 2011
App Success Makes Apple World's #1 Brand
With technology lying at the center of all the new trends in
marketing and advertising, we see devices like the Apple iPad changing the way
we reach customers. A year ago there were
few that would have thought that the iPad would eventually launch Apple into
the world’s most valuable brand position- myself included! When the iPad first launched many consumers
were skeptical of how the bulky and expensive device would handle- mostly a
result of it being sold as a practical item. Nevertheless, just over a year later the iPad
and the success of its user-friendly applications has enhanced Apple’s
international brand image by 246% placing them as an uncontested number one. To see a detailed list of 2011’s top 50 international
brands, you can check them out here @ http://www.marketingprofs.com/charts/2011/5018/apple-tops-google-as-worlds-most-valuable-brand.
As Apple continues to develop a reputation in the retail
industry we see their stock and brand continue to rise in value. There are very few companies that have
successfully completed a vertical integration like Apple who has virtually
total control over their supply chain. Recently,
with talks of the new iPad 3 in development, Apple has looked to Taiwanese LED
manufacturer Coretronic to join their
short list of suppliers in attempt to solve previous display concerns. As the population continues to shift towards
the use of smart phones such as iPhones,
Blackberry’s and Android models, the use of applications also continues to grow more
rapidly. Now with the introduction of
the Blackberry Playbook, HP TouchPad
and Samsung Galaxypad, we see the
market becoming more competitive as marketers and advertisers focus on new ways
to reach the consumer through these applications.
This ultimately begs the question... How do you know if your
business needs an app? According to the
experts at Mashable, it depends on who you’re targeting and what you have to
offer. Creating an app can be costly but
depending on where your market lies and the overall mobile business climate
around that segment, it can be extremely rewarding and in most cases
profitable. To get more information on
whether designing apps is worthwhile for your business; check out this
infographic @ http://7.mshcdn.com/wp-content/uploads/2011/05/mobile-app-business-lg.jpg. For info on how to design apps for small and
mid-sized businesses, check out this post @ http://mashable.com/2010/10/27/build-an-app-for-your-smb/.
Tuesday, May 17, 2011
Can You Keep Up With Digital Marketing?
The digital era is well under way, and it’s now up to you to
keep up with it! Every day we are introduced to new marketing statistics and
data that show us just how significant social networking has become. Many of our students are Millennial’s- products
of the baby boom also known as “Gen Y’s” and this puts them at the center of
this new trend in technology. The
internet has become the center of most media consumption for the Millennial age
group and this presents significant opportunities for us as marketers.
A snip from a demographic profile released by the eMarketer in March suggests that over 90% of this age group is online and almost as many of them are using social networking sites. If you haven’t seen the info you can check it out here @ http://www.emarketer.com/Article.aspx?R=1008382.
So what does this mean for the digital era, and how significant
really is this information? The increases
in social media consumption are clear to me as I sit in the middle of this age
group. But while many are actively part
of this social networking trend, there are still plenty that have accounts that
remain dormant and unused. While older
generations remain skeptical to the security and privacy of social media- younger
millennial’s tend to embrace the concept, using the networks to share tastes
and preferences and furthermore as a platform for opportunities.
Businesses are still learning how to use social media in a
way that can create opportunities and boost credibility- many have done well,
some have failed miserably, and others are just not there yet. This is where we
see the shift in digital marketing beginning, as certain businesses solidify
their presence in online and digital marketing others find themselves becoming
left behind. An interesting question
arises, what will happen when one the most powerful cities in the world goes
digital and according to a new TechCrunch article- New York City is looking to
be that city sooner than later. Check
out the post here @ http://techcrunch.com/2011/05/16/ny-digital-city-road-map-2011/.
Interestingly enough, there is one social networking site
that has however had an impact on older generations. LinkedIn has produced several studies that
show that older generations (like boomer’s) have found benefit in the LinkedIn
network as a place to both find opportunities and showcase their achievements. A recently published infographic suggests that
the demographic on LinkedIn is dominated by the age groups of 25-34 and 35-54; a
likely result of the professional image of the network. The data also suggests that the major
industries on LinkedIn are in Tech, finance and manufacturing- check it out
below or @ http://www.vincos.it/wp-content/uploads/2010/05/state-of-linkedin-0311.png
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