Can You Keep Up With Digital Marketing?

The digital era is well under way, and it’s now up to you to keep up with it! Every day we are introduced to new marketing statistics and data that show us just how significant social networking has become.  Many of our students are Millennial’s- products of the baby boom also known as “Gen Y’s” and this puts them at the center of this new trend in technology.  The internet has become the center of most media consumption for the Millennial age group and this presents significant opportunities for us as marketers.

A snip from a demographic profile released by the eMarketer in March suggests that over 90% of this age group is online and almost as many of them are using social networking sites.  If you haven’t seen the info you can check it out here @ http://www.emarketer.com/Article.aspx?R=1008382.

So what does this mean for the digital era, and how significant really is this information?  The increases in social media consumption are clear to me as I sit in the middle of this age group.  But while many are actively part of this social networking trend, there are still plenty that have accounts that remain dormant and unused.  While older generations remain skeptical to the security and privacy of social media- younger millennial’s tend to embrace the concept, using the networks to share tastes and preferences and furthermore as a platform for opportunities.  

Businesses are still learning how to use social media in a way that can create opportunities and boost credibility- many have done well, some have failed miserably, and others are just not there yet. This is where we see the shift in digital marketing beginning, as certain businesses solidify their presence in online and digital marketing others find themselves becoming left behind.  An interesting question arises, what will happen when one the most powerful cities in the world goes digital and according to a new TechCrunch article- New York City is looking to be that city sooner than later.  Check out the post here @ http://techcrunch.com/2011/05/16/ny-digital-city-road-map-2011/.

Interestingly enough, there is one social networking site that has however had an impact on older generations.  LinkedIn has produced several studies that show that older generations (like boomer’s) have found benefit in the LinkedIn network as a place to both find opportunities and showcase their achievements.  A recently published infographic suggests that the demographic on LinkedIn is dominated by the age groups of 25-34 and 35-54; a likely result of the professional image of the network.  The data also suggests that the major industries on LinkedIn are in Tech, finance and manufacturing- check it out below or @ http://www.vincos.it/wp-content/uploads/2010/05/state-of-linkedin-0311.png

       

To gain a better insight on the growth of LinkedIn in Canada I looked to a QuantCast traffic report to see what kind of increases had occurred.  The numbers were impressive showing users had almost doubled since January, and have not stopped growing at that rate since! So if you haven’t made the step into social media, a great place to start may be LinkedIn- and while you’re there don’t forget to become a member of our Humber OCMC 2011 Group @ http://linkd.in/ffJCkG .  To see the full Quantcast report, check it out here@ http://www.quantcast.com/linkedin.com?country=CA#traffic .